The retractable cameras that were the subject of a viral video that went viral last month have come back down to earth and are back in business.
Tech logo: Apple logo.
Credit: Flickr user szulczyk.
The video, titled “Why do people keep retracting their iPhones?”, had already generated over 3 million views and more than a million comments before it was pulled down.
The story had been shared by news sites and bloggers from around the world, with some sharing their own stories of what they’d been up to while they were wearing the cameras.
A spokesperson for Apple told TechRadar that it was “disappointed” with the video and would be taking “appropriate action to investigate the matter”.
It said: “We take the safety of our customers very seriously, and we will not tolerate any behaviour that we believe is unsafe.”
The spokesperson said the company was not in the business of making retractable technology “available for purchase”.
“We’ve been working closely with the U.S. Consumer Product Safety Commission (CPSC) and their Consumer Product Enforcement Team (CPET) to improve the safety and security of our products,” the spokesperson said.
“We will not make any product available for purchase or sell them to anyone without the required certification.”
The CPSC said it was aware of the video, and it was investigating the incident.