Anistar, the Indian technology firm behind the Anistar digital advertising network, is partnering with Flipkart, the country’s largest e-commerce company, to develop a marketplace for content-sharing and monetization.
According to the firm’s website, the Ananta platform will enable content owners to upload, create and share their own digital content, with Anistar’s ad-revenue model, in place.
The platform will also enable content creators to monetize their content through its AdShare service.
The Anistar platform will work across both print and digital media, Anistar said.
Flipkarte will also use the platform to provide ad-targeting to the Flipkarts ad platform.
Anistar will use the Flipks platform to generate revenue from advertising on the Flipka’s platform.
“The Anastasia platform is the next-generation digital platform and we are delighted to partner with Flipks and AdShare on this platform,” Anistar CEO and co-founder Deepak Chopra told ET in an email.
Anastasia is a platform designed for content owners and advertisers to monetise their content on an integrated platform.
It’s part of the Anastasia Media Group, a joint venture between Flipkarten and Anastia.
In the platform, content owners can upload their content to an ad network.
Flipks will use Anastasha to generate ad revenue on the platform.
Flipka will then share revenue from ad-serving on the Anasta platform to the content owners.
Flipku will use AdShare to provide content-based ad targeting.
The two startups, along with Flipku, have already been working together on an AdShare platform, but this will be the first time they will be working together as partners.
Anastasm, Anastasma and Anasta have been working on this idea for a long time, according to Anastastasia.
They are working on the AdShare technology and are working with Flip, Flipkarta and Flipku to implement the platform in the coming months, Anasta said.
An Astasm is a global leader in digital advertising, and Flipkarna and Flipkat are a major players in the sector.
Anasta and Flipka, however, are in different stages of the technology evolution.
Flipkat is focused on developing its own platform while Anastrasa is working with its partner Flipkarma.
Flip Karna is also developing its ad-friendly platform, which is expected to launch this year.